Dr. Dre & Jimmy Iovine Tap Kanye West & Timbaland For New HP Laptops
Interscope label head Jimmy Iovine and Dr. Dre reportedly reached out to Kanye West, Timbaland, Pharrell and other renowned producers for their upcoming Hewlett-Packard ENVY series of laptops which are set to land in stores later this month.
In addition to Dr. Dre, Iovine noted that several of the industry’s prominent producers — including will.i.am, Kanye West, Pharrell, Timbaland and Polow da Don — helped HP engineers fine-tune the project. “We started this journey with the headphones to improve the transmission of sound between record makers and consumers,” Iovine said during the press conference today. “What’s out there is not representative of what you hear in the recording studio. As we went on this journey, we found that computers were in the way. Artists and producers want their sound repaired in digital audio. Computer companies charge $1,000 for computers but only spend 50 cents for speakers. With HP, we found a partner willing to take the step to improve the overall sound in the PC. This is for anyone who plays music.” (Billboard Biz)